How to Become a Jewellery Designer
Being a jewellery designer is a rewarding and highly-paid job that lets you use your creativity to design beautiful little pieces of art. Jewellery designers create original pieces of jewellery that can quickly catch up to start a trend or fashion that can be embraced by a wide range of women (and men!), especially if worn by celebrities or those who are regularly in the limelight.
Jewellery designers can make anything from bracelets and earrings to brooches, tiaras and belt buckles. If you’re thinking of becoming a jewellery designer, there are 5 things you’ll need to bear in mind before embarking on this creative and hugely rewarding career.
Know your industry
Just like starting any new profession, to become a jewellery designer, the first step is to research the industry. By getting to know the field you aspire to work in, you’ll understand your own business better and will collate a range of creative ideas from different sources. Research into the field will also give you a better idea about how much your jewellery will actually be worth to the paying customer, how much income you can expect to make from your work, and so on.
So, get out there and visit jewellery stores, department and boutique shops to get some ideas together. And don’t forget to look beyond what’s in your local area – get yourself online to help you find out what’s popular in terms of jewellery around the globe.
Determine your speciality
The next best thing to do when thinking of becoming a jewellery designer is to think about what jewellery you will make, and more importantly, which pieces you will want to specialise in. Will you be making single bracelets, rings, necklaces, pins, earrings, belt buckles or tiaras? Or will you be concentrating on creating entire sets that are designed to be worn in full?
Once you have established the types of jewellery you wish to create, everything else will fall into place. You’ll then be able to research the best places to buy your core products and will be able to promote your new venture more effectively.
Identify your audience
Next you will need to establish your audience – these are the people who will be buying your pieces. The main demographics you need to consider are:
- The mass market
- Shops in the local area
- Jewellery parties
- Art fairs
- Local events
Jewellery designers can also sell their jewellery on the internet, a platform which provides great scope for business and offers almost unlimited potential. Jewellery can be sold on the designer’s personalised website, listings pages and even auction websites like eBay.com.
Your business is your brand so it’s essential that you get your marketing right – and get it right first time! Choose your company name, logo and slogan sensibly, taking plenty of time to ensure that it’s right, as the one big mistake that new businesses often make is to change the brand name half way. This produces a range of problems, especially if you’ve already established a loyal customer base as they could potentially lose trust in your business if you chop and change the name of your design house too often.
The final step in the branding process is to open a bank account that’s strictly for business use. Try your hardest to get your brand name in the title of the bank account as this makes it easier for customers to make payments to you.
Get down to business
Now, it’s time to get serious and start thinking about the business side of being a jewellery designer. The best way to do this is to start drafting up your business plan.
It’s strongly advisable that you visit the local council authority for their advice about starting your own business. They will also give you a tax number and any other important information you will need before you start your career as a jewellery designer.
- License: Royalty Free or iStock source: www.sxc.hu
Emma Coleman creates silver fingerprint jewellery from the unique prints of children and pets. She set up her own UK design house, Precious Little Prints, several years ago and hasn’t looked back since!