Mid-Year New Year’s Resolutions

Happy Half Year!  How are those New Year’s resolutions you set 6 months ago coming along?  Whether you realize it or not, you probably set goals for yourself every day, but there is something about a new year that feels like you’re getting a fresh start.  You might be wondering why I’m talking about New Year’s resolutions in July.  Well, there is actually a sales event called ‘Christmas in July’ and it happens around July 11th – 21st for many retailers and online stores (so I’d be on the lookout for those sales, especially at www.erinsinspirations.etsy.com).  As I was reminiscing about the lovely holiday season, I started to recall that around that time I had set some hefty New Year’s resolutions and it seems like now is a good time to see what the status of those resolutions are.  After all, the year is halfway over, can you believe it?!  So, how are your New Year’s resolutions coming along?

I know some people don’t believe in New Year’s resolutions, and for those we should call it what it is, just plain goal-setting and planning.  If you have a crafting business, all your goals could probably make up what some would call a business plan.  Whether you have those goals written out or just in your head, I’m sure you have an idea of what you want to do this week, this month, this year and maybe the next 5 years.  Or maybe you are just flying by the seat of your pants with no time to think about these things!  Whether your goals are work related, personal or apply to your own crafting business, it’s always good to have them.  They can keep you on the right track and keep you focused on what you really want out of your business/job/personal life, etc.

I happen to love setting goals for myself, but the problem is that time just goes by too quickly.  I thought I would write down some of my favorite goal-setting tips to keep in mind:

*Keep it Realistic – It’s easy to set big goals, but it can also be discouraging when your goals are so large that it’s almost impossible to reach them.  You want to set goals that you can feel good about.  Your goals should be a stretch, but you also don’t want them to take over your life!  If you work at a company, chances are you will have some guidance and help with setting your on-the-job goals.  If you work for yourself, it’s easy to get carried away thinking you can do everything!  For those who work at home, it can be even more difficult to find that separation between wanting to work on all your goals and taking time for the other important things and people in your life.

*Break Larger Goals Down into Smaller Goals – This is such a great way to really get you motivated to do the little things.  The little things are all the small goals that will help you reach your larger goals.  Your big plans won’t be so overwhelming when you look at the small pieces that can be easily accomplished.  With the smaller goals, it’s easier to say ‘I can do this!’ This makes it easier to start the little tasks early, rather than procrastinating due to your feelings of dread and being overwhelmed.

*Keep Goals within Your Control – I always see other shop owners discussing their goals for sales numbers.  I guess it’s good to have a sales goal in mind, but I personally don’t like having that as my main goal, because it is completely out of your control.  Sure there are things you can do to improve your odds of increasing sales – Those tasks are what I make my goals – For example, listing more items, doing research on keywords, improving photography, improving advertising and marketing strategies, participating in social media and promotions.  Those are all tasks we can control and measure. This makes it easy to keep track of the tasks and then see which ones really do work best and correlate into increased sales.

*Stay Flexible – Are your goals turning out to be more difficult or consume more time than you originally anticipated?  Don’t be discouraged if you aren’t able to meet your goals as quickly as you’d like.  It’s a good thing that you even have a goal that stretches yourself.  Take time to re-evaluate your goals and make adjustments so that you don’t get discouraged and give up entirely.  You will reach the goals that are important to you eventually.

So the good news is there is still the 2nd half of the year left to work on reaching those long forgotten New Year’s resolutions!  Soon enough it will be time to evaluate those accomplishments and look forward to what the following year has to offer.




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